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New Balance

Country of Origin: United States of America (1906)


In 1906, William J. Riley, an English immigrant, founded the New Balance Arch Support Company in the Boston area, manufacturing accessories designed to improve shoe fit. His first product, a flexible arch support, was designed with three support points to provide greater balance and comfort in the shoe. In 1972 the company was acquired by the Greek-American Jim Davis.

At New Balance, their job is to aid athletes in their pursuit of excellence, whether that means helping professional athletes set records and win medals, or propelling everyday athletes to achieve a new PR, run their first 5K or just to live a more healthy and active lifestyle.

Their products are the perfect blend of function and fashion, giving you the performance technology you need and the style you want. Their associates around the world bring these goals to life with their high-level skills and creativity.

Discover the authentic New Balance here.

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